Public Relations and
Corporate Racial Responsibility

My book, Public Relations and Corporate Racial Responsibility, introduces corporate racial responsibility (CRR) theory, arguing that corporations have distinct responsibilities related to race due to their historical and contemporary roles in systems of racial inequality. The book examines how organizations can use communication to advance racial justice, equality, and inclusion, drawing on examples from companies such as Ben & Jerry’s, Nike, Starbucks, and Dove. It offers both scholars and practitioners a new framework for understanding and engaging corporate discourse on race.